Lead retrieval built around your workflow.
BrightPipe offers customized lead retrieval solutions that can be harnessed at your next event. In addition to capturing contact information from attendee badges or business cards, custom surveys or qualifier questions can also be incorporated on a per-event basis. Lead results are delivered in a timely manner, in the same digestible format each and every event.
Lead capture systems
Two ways to capture.
A counter-based system with bold branding, or a handheld that goes wherever your reps go.
LeadExpress
- Counter based laptop hardware
- Bold branding opportunity
- Unlimited custom qualifiers
- Branching survey questions
- Duplicate visitor detection
- Thank you email option
- Can adapt to any badge technology and allows for business card scanning or manual entry
MobileLE
- Portable handheld system using iOS device
- Can interface with many 2D and 3D badge types
- Custom qualifiers
- Speech to text note taking ability
- Multi-zone capture support
- Signature capture support
- Business card capture support
- Duplicate visitor detection if required
- Custom solutions available
Solutions
Solutions for every program.
From medical information requests to anonymous traffic metrics, every one of these has run on a real show floor.
Medical Information Request Capture
Many of our healthcare clients have special requirements when capturing medical information requests. Our system can be customized for your needs to handle information requests, adverse event reporting and interfacing to your existing tracking system. Contact us for a free consultation to learn how we can help automate this process for you.
- System customized to capture medical information requests
- Support for multiple products
- Special handling for adverse events can be implemented
- Data formatted for quick interfacing with client's back-end tracking system
- Auto-email of leads back to staff to track
- Hard copy backup and BCC email system optional
- CRM integrations with systems such as IRMS and SalesForce.com are possible
Sunshine Scanner
After badge scan, full contact details are available with a notes field and an outline of the activity details for the healthcare provider that was scanned. Once set, the activity details can be assigned to rapid-scanning of one badge after another so that each entry does not have to be edited each time. This facilitates quick scanning of attendees as they enter theater or symposium events.
- Designed specifically for the Pharma industry
- Interfaces to bar code badges
- Rapid-Scan processing for high-volume admission to theater sessions and symposiums
- Signature capture support
- Business card image capture support
- Voice to text support for quick notes capture
- Duplicate visitor detection if required
Occupancy Management
BrightPipe can provide a simple badge-in and badge-out system to help you manage the number of attendees in your booth. This works great for enclosed spaces with occupancy limits set by the fire marshal or for when you want to limit visitors to enforce social distancing. Our simple system of Green-Yellow-Red helps your staff quickly determine when it is safe to allow attendees into your space.
E-Literature
If you just need a simple self-service kiosk to allow users to preview and request literature items, we have a solution for that as well. Title based or thumbnail based views of literature options can be browsed by users and selected by a quick scan of their attendee badge.
Product Detailer
Our system can be customized to allow for access to documents and multimedia elements to help your sales team make face-to-face interactions on target and on message. View a variety of supporting materials and capture leads all at the same time.
Anonymous Metrics
Have you ever wondered how many people your marketing content made an impression on? We provide an anonymous way to determine who has seen your message without the need for scanning every attendee badge. Our Anonymous Interactive Metrics System (AIMS) can tell you how many people passed by your exhibit, how many came into your space, where they went and how long they stayed, 100% GDPR compliant.
Custom Solutions
Our lead retrieval options are not limited to what's shown above. If you have specific needs or requirements, we are glad to consult with you to come up with a custom solution for you.
Talk to us about a custom buildMeasurement
Connecting your events to your sales pipeline.
The history of BrightPipe in trade shows started with a project designed to provide information that showed how effective our client's products were in the attendee's very own backyard. We went on to develop a variety of lead retrieval, electronic detailing tools, electronic literature systems and a wide variety of traffic builder and engaging booth activities. The key differentiator in our solution is the ability to customize the look and feel for you. Unlike many other systems, we can incorporate disclaimer text or information required to gain legal, medical and regulatory approval for use.
Badge scanning at a booth counterCapture better leads at your next show.
Tell us the show, the badge technology and the questions you need answered. We will configure the system before it ships.